Showcase Magazine

Visit SoSi Celebrates One Year of Inviting Adventure and Exploration in the Region

In the heart of Danville and Pittsylvania County lies a treasure trove of delights waiting to be explored. For the past year, Visit SoSi, the regional tourism brand, has been the guiding light, inviting locals and visitors alike to take a fresh look at the abundance of activities and offerings available while beckoning them to discover the hidden gems and unique experiences that define our region.

Recently celebrating its one-year anniversary, Visit SoSi has become the go-to resource for those seeking memorable experiences in Danville and Pittsylvania County. From outdoor adventures to cultural delights, Visit SoSi showcases the region’s diverse offerings and invites visitors to embark on unforgettable journeys.

Over the past 12 months, the Visit SoSi team has been hard at work developing a range of brochures and promotional materials aimed at sharing the region’s story and making local assets and attractions more accessible to visitors. From comprehensive visitor guides to regional outdoor adventure guides, these resources empower visitors to plan fun-filled trips and explore the wonders of Danville and Pittsylvania County at their own pace.

The launch of the new Visit SoSi website in December 2023 marked a significant milestone, establishing a central hub for all regional activities, attractions, and events. This user-friendly platform serves as a one-stop-shop for visitors looking to explore the region, while also providing local stakeholders with the opportunity to ensure their businesses and events are accurately represented.

To further enhance the visitor experience, Visit SoSi introduced new area tourism pad maps, large enough to mark up with a highlighter and enable local industry representatives to serve as area ambassadors. These maps make it easier for visitors to find their way to top regional attractions and discover hidden gems along the way.

In partnership with the Old West End Neighborhood Association, Visit SoSi created a new interactive self-guided walking tour that showcases the architectural history of notable homes along Millionaire’s Row and throughout the Old West End Neighborhood. This initiative preserves the region’s rich heritage while inviting visitors to step back in time and explore its storied past.

To promote the region’s story, Visit SoSi launched its first-ever regional advertising campaign inviting thousands of people within at four-hour drive-market radius to come see what our community has to offer.

Also, every Friday, Visit SoSi takes over River City TV, with Mark Aron and Tourism Director Lisa Meriwether traveling the region to highlight local tourism assets and attractions. Through captivating storytelling and immersive visuals, Visit SoSi brings the region’s vibrant culture and natural beauty to life on screen.

As Visit SoSi enters its second year, the journey of adventure and exploration continues. With ongoing initiatives to promote the region’s offerings and engage with the community, Visit SoSi remains committed to showcasing the best of Danville and Pittsylvania County to visitors from near and far.

In the words of Visit SoSi, “There is So Much to See and So Much to Do!” Whether you’re a seasoned traveler or a local seeking new horizons, Visit SoSi welcomes you to embark on a journey of discovery through the heart of Danville and Pittsylvania County.

Want to learn more? Explore https://www.visitsosi.com/

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