Lashawn Farmer, the Programs & Services Director for Design & Expansion at the River District Association (RDA), has woven a tapestry of community service, leadership, and empowerment that spans over a decade. Her story is one of purpose, perseverance, and the profound impact that can be made when passion aligns with community needs.
Farmer’s journey began in 2008 when she made what she calls a “purpose-driven move,” leaving the security of manufacturing to pursue a part-time position as athletic director at the Boys & Girls Clubs of the Danville Area (BGCDA). This leap of faith, trading financial stability for fulfillment, marked the beginning of a remarkable career dedicated to youth development and community growth.
“BGCDA’s mission and impact were in direct line with the things I was seeking in life professionally,” Farmer said. Over the years, she climbed the ranks, eventually becoming the Chief Operating Officer. Her time at BGCDA was transformative, allowing her to structure the organization, develop programs, and witness the profound impact on youth and staff alike.
In January 2023, Farmer’s focus shifted to broader community development when she joined the River District Association as Director of Expansion and Design. This role has allowed Farmer to immerse herself in the redevelopment of North Main and Downtown Danville, building economic awareness and engaging in grassroots community work. “I am thrilled that every day I get to work with the community,” she said. “Seeing the community grow, redevelop, and be charged to be involved in the work.”
Perhaps Farmer’s most innovative contribution to date is the True North Series, a monthly livestream featuring local Black women who are making significant impacts in the region. The series was born from a desire to bring attention to North Main in a novel way, highlighting the economic opportunities, community development initiatives, and diverse talents that are driving the area’s revitalization.
Selecting the women for the True North Series is a process that Farmer approaches with careful consideration. “It was very difficult… because there are a lot of Black women out here doing the work,” she explained. By reaching out to community members and following the social media presence of potential candidates, Farmer curates a lineup that represents all elements of community development—from economics and health to youth development and housing.
The evolution of the True North Series mirrors the growth of its featured guests. What began as simple phone recordings has blossomed into a professionally filmed production, syndicated on local television. Each episode now features artwork from a Black female artist as its backdrop, further amplifying local talent.
Through the series, Farmer has learned valuable lessons about resilience, the often-unnoticed nature of hard work, and the importance of connecting people to resources. “You never know what people have endured to get where they are in life,” she mused, highlighting the depth of stories shared by the featured women.
The impact of the True North Series extends far beyond its viewing numbers. Farmer sees it as a bridge-building initiative, breaking down barriers and fostering inclusivity. “This series is giving the community a voice. A voice that is often overlooked or goes unheard. And not just a voice but volume,” she stated passionately. By amplifying the viewpoints and visions of Black women, the series contributes to the overall success of the region.
Farmer’s approach to community engagement is deeply rooted in her personal philosophy. “I live my life in ‘purpose,’ and I stay in my lane,” she said. This ethos guides her advice to others looking to initiate similar projects: embrace diversity, provide resources and grace, and allow people to learn and grow at their own pace.
Looking to the future, Farmer’s hopes for the True North Series are ambitious yet grounded in a deep understanding of her community’s needs. She envisions a platform that continues to showcase the impact of Black women in the community, providing access to resources and inspiring others to persevere through challenges.
“I hope people realize to never give up, take time for self, and find their light regardless of where you are in life,” Farmer said. Her words echo the sentiment that has guided her own journey and transformed not just her life, but the lives of countless others in her community.
Captured in a powerful quote, Farmer encapsulated the essence of her mission: “I am captivated by the mirror image of me. My purpose is my light, and I will use my voice, spirit, and the full essence of me to bring joy, change and power to my life, circle, community, and legacy.”
As Danville continues to evolve and grow, it does so with the bright light of leaders like Lashawn Farmer guiding the way, ensuring that every voice is heard, every talent is recognized, and every community member has the opportunity to thrive. Through her work, Farmer not only illuminates the path for others but also reflects the brilliant potential that lives within the heart of every community, waiting to be unleashed.