In the ever-changing world of business where technology and personal touch intersect, David Hobson stands as a testament to the power of evolution, dedication, and customer service. Hobson, the owner of Docusystems Company Inc. and River City Printing Solutions, has navigated the copier and printing industries for over 30 years, witnessing a remarkable transformation from analog-to-digital, and everything in between. His journey, rooted in a work ethic developed during his early years of tossing papers on sidewalks, showcases a narrative of growth, innovation, and unwavering commitment to excellence.
Hobson’s venture into entrepreneurship began with a phone call from a friend, presenting an opportunity that would pivot his career path towards the copier industry. With no prior knowledge but an eagerness to learn and excel, Hobson tripled the business in nine years before deciding to embark on his own entrepreneurial journey. A vision of a business that mirrored his own values: hard work, quick service, and a personal touch fueled this decision. As a Minolta dealer who strategically transitioned to Konica Minolta following their merger, Hobson positioned his company, Docusystems, to be at the forefront of copier and printing solutions in the region.
Central to Hobson’s success is his unwavering commitment to customer service. “My work ethic really came from being a paperboy,” Hobson recalled, emphasizing the importance of doing things right and taking care of people. This ethos has translated into a business model that prioritizes rapid response times and comprehensive service offerings, setting Docusystems apart from competitors. With an average response time of 48 minutes, compared to the industry standard of 48 hours, Hobson’s team ensures businesses experience minimal downtime, a critical factor in today’s fast-paced environment.
The company’s reach extends across three counties, servicing educational institutions, businesses, and state contracts with about 300 machines. Docusystems has become synonymous with reliability and quality, attributes that have fostered long-standing relationships with clients like the Danville Community College (DCC) and various school districts. These partnerships underline Hobson’s ability to adapt and meet the developing needs of his customers, offering everything from architectural blueprint machines to multifunctional devices.
Beyond the realm of copier and printing solutions, Hobson has built an illustrious career that spanned nearly 50 years of racing motorcycles. His personal passion for motocross and his approach to business share a common thread: the drive to excel independently while embracing the challenge head-on. Racing, much like his business, is about achieving results through hard work and determination, a philosophy that has guided him to many state championships. Hobson noted he retired as a champion. “If I wanted to race now, I’d be in the 60+ (age class). I’d probably still kick butt.”
As the landscape of the printing and copier industry continues to grow, so does Hobson’s approach to business. His recent venture into the printing business, River City Printing Solutions, marks a significant expansion of his services, embracing digital technologies to offer a wide range of in-house marketing solutions. This move not only diversifies his business offerings but also strengthens his commitment to providing comprehensive solutions to his clients.
At the heart of Hobson’s story is a lesson in perseverance, innovation, and the importance of maintaining a personal connection with clients. His journey from a young paperboy to a respected business owner in the copier and printing industries exemplifies the impact of hard work, strategic planning, and a customer-centric approach. As Hobson looks to the future, his dedication to his craft, his employees, and his clients remains unwavering, a testament to his belief in the power of relationships and service excellence.
In reflecting on his career, Hobson offers sage advice to aspiring entrepreneurs: “Be different. Stand out.” His success is a map for those looking to navigate the complex waters of business, emphasizing the importance of a strong work ethic, a keen understanding of customer needs, and the ability to adapt to technological advancements. As Hobson continues to grow his business and explore new opportunities, his story serves as an inspiring blueprint for achieving success through dedication, innovation, and a personal touch.
